he problem most people but that isn't the case.
make (including real estate
agents), is trying to do There is no way they can visit
too much in the ad. They try to all those homes listed in the
sell the home in that one ad and newspaper, so they have to
it just can't be done. It will eliminate some of them. If you
cause the ad response to drop give them a big ad with all the
dramatically. information and show them a
picture, they are quickly able to
As backwards as it seems, the eliminate it and cross it off
more information you provide in their list. Don't give them that
the ad, the lower the response option.
rate. Now, I'm not saying don't
give any information... I'm There are 4 important and
saying pick and choose the essential parts to your ad. You
information you will include must grab the reader's attention,
carefully. There is only ONE job capture their interest, create a
the ad should have... and that is desire, and get them to take
to get the reader to take ONE action. And believe me, it is not
action. rocket science and if you stick
to that plan, the response will
That's it. Nothing more. surprise you.
You see, people are reading those Let's look at each part
house ads to try and ELIMINATE individually.
homes to call on or look at. That
changes your perspective a little 1. Grab Attention
bit, doesn't it? Common sense
would tell you that they are To grab the reader's attention,
searching for houses to look at, you need to show them that the ad
pertains to them. The easiest way the low down payment and
to do this is by starting your ad financial information. It creates
with the name of the city or a big interest and starts
neighborhood your home is in. creating a big desire. You can
It's that simple. Anyone looking continue on and push some "hot
for a home in your area will button" issues to really create
start reading your ad. desire in the reader. Use terms
that give a positive emotion.
2. Capture their Interest Quiet Street, Fenced Back Yard,
Fireplace... these types of terms
The easiest, fastest way to are "feel good" terms.
capture interest is to give the
reader some financial 4. Getting the Reader to Take
information. People are starved Action
for this information, but the
real estate industry rarely gives What is it you want the reader to
it to them. Simply get in touch do? Only give them ONE option.
with a Bank or Loan Officer and You can have them call a phone
ask for a Good Faith Estimate for number, go to a website, or
your home. They will be able to attend and open house. Choose ONE
show you some exact financial option and make that the focus.
numbers that you can use. You Having them call a phone number
will use Down Payment, Monthly will generally get the biggest
Payment, Loan Amount and the APR response.
(Annual Percentage Rate)
information in your ad. There you have it. Four
ridiculously simple steps that
3. Create Desire will skyrocket the response from
your "For Sale" ad.
Part of this is already done by
About the Author:
This article is authored by Geff Long, author of the book "Open House Secrets". His book can help you get a massive response to your advertising and sell your home FAST. You can find more information at: http://www.openhousesecrets.com
Source: www.isnare.com
