6 Tips For Selling Real Estate To Women

( These tips could equally        her.                               be used to sell other                                              products and services to        3. A woman naturally identifies    women):                               with the things around her. She                                          becomes interested in a product    1. Don't tell everything you know     or advertisement when she makes    to women or be a know-it-all.         this identification—sees                                                something familiar, sees           If you close your mind to new         something of herself. If you've    ideas, the world and women will       ever noticed a woman window        Leave you far behind.                 shopping, she'll stroll along                                           glancing in the store windows,     2. Women take life—and you and        then suddenly she'll stop and      advertising and                       become extremely attentive—she's   everything—Personally. Once a         noticed her own re flections.      woman identifies with an                                                 advertisement or a product or a       Women are inclined to identify     sales message, she automatically      more readily with certain *        becomes personally involved. She      people than others. Next to her    sees things only in relation to       own self, a woman identifies most  herself. She thinks: "is it right     quickly with another woman. A      for me," "would it suit my            photograph of a woman in an        daughter," "does it fit into my       advertisement will generally       home."                                catch a woman's eye, gain her                                            attention more quickly than any    That's why it's best to approach      other person. The more that woman  women on a personal basis. Talk       in the picture is like what she    to each woman as an                   would like to be, the more a       individual—let her know what your     woman is going to be interested.   product or service can do for                                           Most women today picture              spectators. They want to put       themselves as, or would like to       something of themselves in every   be ... active, trim,                  job . . . either for the personal  natural-looking (as opposed to        satisfaction they'll get from it   overly glamorous) women.              or for the thanks and                                                    acknowledgment they'll receive     Famous women, babies and              from other people.                 children, couples, famous men                                            follow in just about that order       So, instead of emphasizing what a  for gaining a woman's interest.       product can do, it's preferable    Family groups and men are much        to play up what a woman can do     less effective.                       with the product. By all means                                           make sure that there is something  Making identification, becoming       for her to do, so she will have a  interested, naturally has nothing     feeling of creating,               to do with feeling a person is        participating—something which      authoritative. There are many         other people will be able to see   times when a woman may feel a man     she has done. A good example of    carries more authority than a         this is found in canned soups.     woman. For instance, she often        Here was a good product that did   may feel a male announcer on the      it all.                            television knows more about a                                            washing machine or that the           A woman just opened the can,       recipes of a famous male chef         heated it and there was a fine     will be better than something a       soup. Once the novelty of this     housewife has concocted in the        wore off, the women of a new era   kitchen.                              began to want to do more. So the                                        soup people have offered today's   4. Women like to be                   women ways of being individual     participants—not merely               and creative by adding garnishes   and mixing different kinds of         needs a new school"... "Why don't  soups.                                you try one of those new English                                         tailored suits?" In buying, women  In the actual selling job, as         are always on the lookout for      well as the product itself,           something new and different . . .  leaving room for a woman to           and better. So in selling to       participate is essential. Don't       women, we can't simply stand pat   tell her everything. Leave            even with the best product. Next   something to her imagination.         year we have to offer women        Start her off in the right            something new—a fashion color, a   direction and leave the details       better package, extra              for her to fill in. Letting the       performance. If we don't, women    woman join in has two valuable        will seek out the producer who     functions. One, she will remember     does offer them the new, the       a lot longer. Two, she will add       different.                         the personal touch from her own                                          experience herself (that you          6. A woman's senses are extremely  can't possibly do with every          acute. In buying, she depends on   single person) which is often the     them as her main guide. Each time  difference between making a sale      she considers a purchase all her   and not making a sale.                senses go to work to help her                                           out.                               5. Women are never happy with the                                        status quo. They always Want to       We have to be sure that our        change things, to improve things,     product . . . and the atmosphere   to find something new. Newness        around our product . . . meet all  and change are essential to           the requirements of her senses,    feminine happiness—"let's             appeal to her senses. In short,    Rearrange the living room             the product and the place of sale  furniture" . . . "perhaps sister      must be pleasing—look good and     feel right and have a pleasant        it didn't taste good. Good         odor or good taste and nice           glassware must have the clear      sound.                                ring of a bell. Cleaning powders,                                        shampoos, etc., must make suds.    In addition, women have               Before new products are marketed,  preconceived notions about the        a check should be made to see      sensory appeal of certain             what preconceived notions there    products. For instance, women         may be ... and to discover         expect a certain characteristic       women's readiness to accept        odor from baby products. When         something different, and plans     brightly colored bread was           should be made for overcoming      tested on the market, women           these notions.                     simply wouldn't buy it or claimed                                     About the Author: To download a free ebook that gives you 20 Tips For Selling Real Estate To Women please visit: (Comes with resale rights): 20 Tips For Selling Real Estate To Women Ebook Read more articles by: Gerald Mason Article Source: www.iSnare.com