f you're selling your reasonable certainty what your
home, there's a certain home will sell for. However, if
kind of real estate agent you disagree and want to list it
you must be aware of: the agent at a price considerably higher,
willing to buy your listing. one of two things will happen.
They're not technically being
dishonest, but you should be An agent who is hoping to get
aware of what's happening in such your listing at a price that will
scenarios. sell, thereby fulfilling their
obligation to you, will try to
What does "buying your listing" get you to accept their opinion
mean? Well, in simple terms, it as to the selling price. However,
simply means that the agent wants an agent just wanting a sign in
to put a sign in your yard, your yard will often just accept
bearing their company's name and your selling price, even though
phone number. they know that the chances of
your home selling at that price
Why? Because they want to use are slim.
your property as advertising to
generate phone calls from In essence, the agent has bought
prospective buyers. your listing, but you'll get
essentially nothing in return for
Here's how it works: the next six months. However,
back at the office, the phone
The listing agent makes a will begin to ring as people
presentation, telling you how driving around your neighborhood
much they think your home should call to inquire about the price,
sell for. Generally, the agent thus generating more business for
has done a significant amount of the real estate agent.
research, so they know with
What happens during those are more within the range they
inquiries? Well, the agent tells are considering.
the prospective buyer the price,
which generally will prompt a If an agent seems to have
moment of astonished silence on accepted your listing price, even
the phone. After all, buyers are though there was a significant
generally knowledgeable about the disparity between what they
value of houses in their target proposed and what you have asked,
area, so they'll know full well be wary. Your listing won't
that your home is overpriced. generate a sale for you, but it
will generate calls--and
After the silence, the agent will sales--for other listings in the
tell the homeowner that they know area that owners have priced
your listing is out of line, but properly.
they know of several other
possible candidates that the Copyright 2006 Jeanette J. Fisher
caller may want to look at that
About the Author:
Jeanette Fisher teaches homes sellers five ways to make more money with home staging. For free home staging reports, visit http://homestaging.us
