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Branded Email In The Real Estate Industry
ou're in the real estate your picture, and links to your
industry, and that means website. Some solutions even
you've got a brand. Chances allow you to upload pictures of
are, you've spent quite a bit of properties directly into the
money to build that brand, designs. Because over 90% of all
whether it's through franchising communication is visual, the
fees, marketing, websites, power of having graphics in your
business cards, other print email is tremendous. Also because
materials, advertising, yard of this, branded email will soon
signs, and/or through other become a standard or even a
means. And whoever answers your "requirement" in the real estate
phones probably answers it with industry, much like business
your brand as well - "Good cards and websites.
morning, thank you for calling
Your Brand Here Real Estate, how A Quick Scenario
can I help you?" Your brand is
out there, getting you business, Lets look at this scenario - you
because people recognize and are a prospective homebuyer and
trust it. But what about your you receive email from two real
email? How much could it benefit estate agents. One is a plain
you to include your brand on each text email that introduces the
email you send every day? agent and directs you to his
website for more information. The
I'm not talking about mass email second one you receive is branded
campaigns. I'm talking about with the brokerage logo, colors,
branded email that transforms and it fits with all of the rest
your everyday, plain text emails of their marketing material, so
into dynamic sales pieces. With a you instantly get a great
good email branding system, you impression in your mind of her
can include your logo, colors, company. The agent introduces
herself and directs your hating it. While you're
attention to a picture of a newly researching, here are some
listed property in your price questions to ask -
range, and tells you to click on
it for more information. Are you Do the emails get past spam
more likely to search the first filters? This question is rather
agent's website for a property, self-explanatory. If your emails
or click on the image to look at don't get to their recipients,
that house and possibly similar the solution is a waste of your
houses? money. Note that the body of the
email also has a lot to do with
Branded email also helps build a getting past a spam filter - if
relationship with your client. In you're using big, bold, red
the situation above, you received fonts, CLICK HERE links, and/or
an email from the agent with a the word free (or other flagged
link to a house in your price words) repeatedly, chances are
range that you may be interested your email won't get through.
in. It was tailored to you, who What size are the branded emails?
would you go back to for more In this case, bigger is not
information or more listings? better. (If you're using
Microsoft Outlook to send email,
What Should I Look For? it may be embedding the images on
its own. Ask your solution
Next, I want to give you a quick provider how to turn this off)
rundown of what to look for when
you're considering a branded Is the product easy to use, or do
email system. First and foremost, you have to change the way you
if the company has a free trial, currently send email? Can the
take it. You don't want to template be set up to contain
purchase something and end up links to different pages/areas of
your website? This is very big different email address? This is
question, since being able to say a security risk whether they say
"Click on the Virtual Tours link so or not, as your emails are all
above to check out our being routed through a third
properties!" is much better party server. A good system will
opportunity than "Hey, go check work without requiring you send
out my site at your email through any third
www.EmailAppeal.com and click party.
around until you find our tours."
As the old adage goes, on the What Kind of Pricing Should I
Internet you're always 1 click Expect?
away from losing a customer.
Most branded email solutions are
Can you easily change your very cost effective, so your
contact information, picture (if decision should boil down to
the system allows you to upload features. Make sure you get the
one) and any other sensitive answers to the questions above,
information on your template, or and make sure those answers are
do you have to pay the solution in line with your expectations of
provider to change them for you? any software provider. If you do
Do you have control over the a little homework, find a great
aspects of the design, or can the product, and use it diligently,
users change the design at will? branded email will pay for itself
Brand control and consistency is with increased sales over and
a big deal in any business. over again.
Does the system require you to Copyright 2005 Jason DeVelvis -
send your email through a www.EmailAppeal.com
different server or to a
About the Author:
Jason is a long time web developer and the owner of Email Appeal, an email marketing company located in Holland, OH. You can contact him by calling 866-665-3887 or by visiting www.EmailAppeal.com
Source: www.isnare.com
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