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Common Mistakes Made By Owner At The Time Of Selling
f you have decided to sell ways you can promote your home. your home on your own, By selling on your own, you are you've joined a growing saving thousands of dollars you crowd of For Sale by Owners might have paid a Realtor. Use a (FSBO's) in this area. More and small portion of this money to more people are choosing to work market your home. without a Real Estate Agent. The main reason is Saving Money. • Wasting Time with Unqualified Buyers But for the unprepared FSBO home seller, this process can bring You have a busy lifestyle and you them to their wit's end. shouldn't waste time dealing with Unexpected calls, last-minute buyers who can't afford to buy walkthroughs, and the thought of your home, or worse, with buyers being stuck with two homes are who are not really interested, all very real concerns. You could but why are just 'seeing what's lose many thousands of dollars in available'. Because of this, you the process if you are not need to ensure that everyone you careful. deal with is a qualified prospect. We offer a no-cost • Not Developing a Marketing Plan service that can pre-qualify your prospects for you, so you never You might be under the impression have to deal with this issue. that all you need to do to sell It's included at NO-COST as a your home is put up a 'For Sale part of our 'For Sale by Owner By Owner' sign in your yard and Survival Kit'. More information then wait for the calls to come on this kit is available at the in. This is untrue, and making bottom of this report. this mistake in thinking will cost you dearly. Think of other • Preparedness
possible. Make yourself available It will help you if you already to answer any questions they have a lender you can send might have and work with the prospective buyers to. A business buyer's schedule for showings. card from the mortgage office as well as a stack of empty credit • Offering Concessions in place applications is a great way to of Repairs give your buyers a push in the right direction. If they don’t If you have any trouble spots in have a lender already then you your home (i.e. - carpets that can give them a push in the right need to be cleaned, fixtures that direction. Get from the mortgage need to be replaced, or paint company that you are working with that is chipping), you are much a good faith estimate so you can better off fixing these items quote a possible payment and yourself, instead of offering interest rate. concessions to the Buyer to cover the cost of the work. Even if you • Lack of Access have to hire a handyman to make the necessary improvements, it By choosing not to work with a could still be 3 to 5 times Realtor, you are making some cheaper to pay the handyman than clear trade-offs. The biggest it would be to offer concessions tradeoff is that you have to to the buyer at the negotiating answer the phone, conduct your table. For a list of items that own open houses, and showings, you should fix ahead of time to instead of the Realtor. Don't avoid this situation, make sure make the buyer jump through hoops you request a copy of our NO-COST to get information about your 'For Sale by Owner Survival home. Always return any calls Guide'. from buyers as quickly as
• Not working with agents with comes on the line, say 'Hi, (Buyer Name), this is (Your I understand the trepidation most Name). I'm calling because you people have with working with had previously shown great agents. Some of it is warranted interest in the home I'm selling. some of it is not. Don’t My house will probably sell automatically rule out working sooner, rather than later, which with agents. I have known many is why, before it sells, I wanted people that to avoid listing to follow-up with you and see if there $100k house have spent $10K you were still interested.' in payments and expenses to do so. It sometimes makes good Once you have completed get your business sense to work with an final preparations set up. At the agent. Just make sure that it is very least you need a “For Sale on your terms and not the agents. by Owner Sign” and some sort of outdoor literature holder. Either • Not Following-up with Buyers an Info-Pak or Info-Tube will Effectively work great for that. If you property is off the beaten path When someone shows interest in or deep inside a subdivision then your home, but never calls you I highly recommend buying some back, don't automatically assume directional signs to point they are not interested anymore. traffic your way. Buying some Call them and follow up. This is strings of pennants is another not difficult and you should not way to make sure that people know be intimidated by the fact that your house is for sale. String it feels like a 'cold-call'. Just them up across from the roof of use this simple script: 'Hi, may your house to the corner of your I speak with (Buyer Name)?' Then, street. If your home is vacant when the person you want to speak when you sell it you may also
want to consider purchasing a around $125.00 you can get most lockbox to keep your keys in so everything you need for final you can grant access to agents or preparations and it will make all lenders that may need quick and the difference in the world. easy access to the property. For
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Subhash Kumar
(SEO Manager)
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