he innovation of most the success of the online
industries to use marketing trend.
telecommunication
technology is sending traditional Hardware and software
marketing into new heights. continuously improve and services
Marketing methods that were only become faster and cheaper even in
accessible to Fortune 500 under-developed nations.
companies ten years ago. Telecommunication has created
innovations that some industries
Internet certainly played a part entire sales process has changed.
in crushing the boundaries set by
traditional marketing media
methods such as TV, radio, Real Estate is a great example of
billboards, and newspapers. It is reinventing the wheel. The need
however debatable how effective for realtors to broker a seller
online marketing can reach its buyer agreement is increasingly
defined target market cheaper. losing popularity to cheaper
Nevertheless with correct online alternatives. Online MLS
marketing methods the number of listings, website listings,
internet millionaire has grown online forms, voicemail
steadily over the years. recordings, voice broadcasting,
e-mail alerts have helped buyers
The internet however removed the and sellers interact with less
personal touch that most need to a realtor sell the house.
experienced sales personnel use
to make sales and develop rapport
with their clients. Contact Center support for sales
Telecommunication advancement is and customer service saved time
taking big leaps to resolve the for realtors and real estate
lost personal touch and further agencies in answering basic
questions and complaints and personnel. Contact Center on
other related inquiries enabling demand technology creates a
the industry to focus it's time 24/7/365 operation to address
into improving it's services client needs if any such arises.
further to serve the general
public. Web Camera and 360 degree virtual
tour technology allow buyers to
American Real Estate and Mortgage see and contact sellers at the
is one of the companies in the comfort of their own home. An
USA that uses their website enhanced toll free number service
(www.4thishouse.com) to enable gives the buyer additional
buyers and sellers to meet online incentive to call sellers even at
either through a "for sale by long distances and saving
owner" type listing or hundreds on man hours by viewing
traditional MLS listing. This is the houses and talking to the
done using a fully automated seller before proceeding to
system with almost no realtor physically checking the house
intervention allowing real estate itself. Sellers then save time by
agents to service client at meeting only qualified and
immeasurable numbers at a time serious buyers since they are
with very little effort. only contacted when their listing
have been checked and still
Contact Center on Demand continue to receive buyer
implementation allows clients to interest.
contact agency personnel
regardless of their home state Technology improves further on
and help sell their house computers, PDA and other handheld
efficiently and economically devices bridging the personal
while the agency ensures the touch gap further and only
quality and control of the imagination will stop it from
progressing. Selling dirt has can be sold online, homes surely
never been easier using copper can.
wires. In the future there wont
even be copper wires. If wives
About the Author:
Carlo Caparras is currently the assistant vice president on marketing for several ISP's, webhosting, web development, web-services, outsourcing and telecommunication companies including Asterlink, Cylynx and Artemis telecom
Source: www.isnare.com
