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Effective Incentives When Selling Your Home



W


hen trying to sell your       seller needs to consider all      
home, there are certain       factors when offering incentives. 
incentives that can           Both the selling price and the    
attract buyers. However, these        incentives need to be considered  
incentives don’t often include        to determine if it is worth it to 
things such as large screen           the seller to offer the           
televisions or expensive cars in      incentives.                       
the driveway. Often homebuyers                                          
will assume that these gimmicks       Price reductions are usually the  
have been included in the price       first incentive that is           
of the home and they could            considered. This is due to the    
actually turn buyers off of your      fact that the price will attract  
property. Instead, more practical     everybody. If a buyer is          
incentives such as the actual         considering the house but is      
cost of the home and the amount       hesitant on making a commitment,  
of their monthly payments are         dropping the price by even five   
likely to be much more                or ten thousand could make all    
attractive.                           the difference.                   
                                                                        
Incentives can be stated at the       Another big incentive the seller  
very beginning of the home            can offer to is to pay mortgage   
selling process to make it stand      points for the buyer. Buyers are  
out from the rest of the houses       always thinking about interest    
on the market or they can be          rates and one point is equal to   
added several months after the        one percent of the mortgage in    
property has been listed to help      prepaid interest. Having a lower  
it sell. The incentives could         interest rate or lower monthly    
also be brought up during             payment will also be something    
negotiations to help encourage        that everyone can relate to and   
the buyer to buy the home. A          can draw in all different kinds   



of buyers.                            A very interesting incentive that 
                                      is sometimes offered is a         
Another key factor that buyers        warranty. The seller will often   
are always considering is the         offer a warranty on the home’s    
size of the down payment they         systems such as plumbing and      
will need to be making. In fact,      electrical for the first year     
it’s one of the aspects of            after the house is sold. This     
homeownership that most first         provides a much needed feeling of 
time buyers have a difficult time     security for homebuyers. And      
with. This is advantageous to         costing only a few hundred        
buyers due to the fact that they      dollars, it’s worth it for the    
would not need to have such a         seller to make offer this         
large portion of funds available      incentive as well.                
at the time of purchase.                                                
                                      Creative little perks can also be 
Closing costs is often used as an     thought of for incentives to      
incentive as buyers aren’t            selling a home. If the residence  
interested in paying additional       is in a condominium complex, the  
fees to lawyers and title             first year’s association fees     
insurance after they have             could be paid. Or if the home     
purchased a home. And these costs     comes equipped with a pool, the   
aren’t small – they usually add       seller could offer to pay for the 
up to approximately two percent       upkeep and maintenance for a      
and seven percent of the cost.        year. Many of these small details 
Buyers, especially those having       may come up in negotiations as    
an already difficult time with        buyers and sellers both think of  
the down payment, will be very        things that would be useful.      
interested in these types of                                            
incentives.                                                        
                                                                        



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About the Author:

Jeffrey Funk - Florida Licensed Real Estate Agent since 1999 - Specializing in Orlando Real Estate Visit Jeffrey's website at http://www.execrealtor.com or call him at 407-438-4028

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