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Evolution Of The Virtual Tour In Real Estate



I


n the early 90’s, home          referred to basically a page on   
buyers started heading out      the internet that had a picture   
in a new direction to look      of the front of the home and      
for homes. It was this thing         perhaps some interior photos.     
called the internet. It provided     This evolved later into a page of 
information, or at least held         photos along with some music.     
that promise, convenience and         There was more of a wow-factor    
most important of all – it            for the seller to see their home  
provided anonymity! The only         showcased this way, but provided  
problem was, in the early 90’s        little for the buyer.             
their just wasn’t a lot of                                              
information out there when it         Then came “stitching” software.   
came to real estate and homes for     This allowed Realtors to take     
sale.                                 several photos (of the exterior   
                                      for example) and “stitch” them    
Realtors started to catch on and      together into a 180-degree        
along came the concept of             panorama. These wide panoramas   
“Virtual Tours”. Realtors wanted     could then be put on the internet 
to provide potential home buyers,     either as a still photo or,       
at least those using the              thanks to JavaScript, animated to 
internet, a way of touring the        move from side to side. Realtors 
home from the comfort of their        were getting closer to the        
computer. They provided little       “Virtual Tour” concept.           
in the way of information, since                                        
that is what Realtors hold dear       After a little while, the idea of 
and don’t want to give up easily.     “stitching” photos progressed to  
                                      the next logical step. Panoramas  
Virtual tours started to pop up       started showing up that were      
around the internet. In this         360-degrees. This gave buyers a  
first incarnation a virtual tour      much more realistic impression of 



a home and it’s surroundings.         anonymity! The best home         
                                      websites include an unlimited     
A company called iPIX truly           amount of photos, links to maps,  
revolutionized this concept           local schools, mortgage           
though with it’s creation of true     information, property documents   
360 by 360 stitching. This meant     such as disclosures and surveys,  
that you could have a virtual         the ability to schedule a viewing 
tour that went 360-degrees            and even print of a brochure!     
horizontally AND vertically.                                            
Buyers could now see those grand      So, if you’re a home buyer, be on 
two-story foyers, staircases, the     the lookout for these websites –  
tops of trees and more! This was     they will truly give you a        
the true virtual tour, or was it?     “Virtual Tour”. And if you’re    
                                      considering selling your home,    
Realtors may have finally             don’t just ask your Realtor if    
delivered on their promise of         they provide virtual tours – ask  
Virtual Tours. In the last            them what kind of virtual tours!  
couple of years we have seen          Virtual Tours have really come a  
entire websites devoted to            long way. What’s next? Well,    
showcasing a listing of a home        wait and see!                     
for sale. This gives potential                                         
home buyers the most amount of                                          
information possible. It meets        all the requirements that they        type="text/javascript">              
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"FFFFFF";                             tion.com/pagead/show_ads.js">     
                                                                        
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About the Author:

Kris Kombrink has been working in his family-owned real estate business since 1995. Specializing in Geneva, St Charles and Batavia Illinois residential real estate his team stays on top of the latest trends while maintaining superior customer. Learn more about his team at http://www.kombrink.com

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