inding a motivated seller find. High end properties may
is like Christmas in July! react better to print or graphic
Not only can you save ads, while low end properties may
thousands of dollars, but the respond to classified ads. Your
sale will usually go through budget is the main concern
quicker than a traditional real however, when it comes to placing
estate transaction. The key is a newspaper ad. A print ad can
finding the motivated sellers in run a thousand dollars or more,
the market, and then connecting while a classified advertisement
with them. While you have dozens can cost less than $50. My
of options when it comes to suggestion would be to first try
reaching potential sellers, some a classified advertisement and
of them are better than others. see what kind of response you
get. Many times one classified ad
One of the best tried and true is all you need to find a
methods to finding the motivated plethora of motivated sellers.
sellers in your market is through
the newspaper. Once you know the The Format
format and wording to use, the
rest is just details. So set The main goal of any
aside a few minutes of your time, advertisement is to get the phone
to learn what works and what to ring. You want to find
doesn’t when it comes to print motivated sellers- bottom line.
ads. Many will clutter up
advertisements with too many
Print Ad or Classified? details and graphics, when all
you really need is a catchy
The type of ad you take out headline and a few key details.
depends on the type of motivated Classified ads only need be a few
seller that you are trying to sentences max, while a print ad
should have a clear picture of a paper- so try out both to find
home and a few key phrases. out what works best for you and
Simplicity is the best way to go! your city.
If you can afford color- choose a
bright red title that will grab Consistency is Key
the reader’s attention.
A one time advertisement isn’t
The size of the ad may also have likely to find many motivated
an effect on your ability to find sellers. The more advertisements
motivated sellers. Bigger is that you place, the more likely
usually better, but you will want that you will get the response
to experiment with this as well. that you need. So place ads daily
or weekly for the maximum
Timing is Everything! exposure. Even if the reader
isn’t looking to sell right now,
Having a good understanding of they may be in the market to do
the real estate market will help so a week or a month from now.
you plan your next move. Once you The more people that know that
know if it’s a buyer or a sellers you are looking for property –
market, you can begin to the more likely you are to find
advertise accordingly. When you motivated sellers.
place your newspaper
advertisement is just as In Summary
important. Generally speaking,
weekend editions have a higher Newspaper advertisements can be a
readership. So if you can afford great way to find sellers – if
to advertise in the Saturday and you understand how to do it
Sunday paper, that is your best correctly. It may take a little
bet. You may also be able to find bit of trial and error, but soon
motivated sellers in the daily you will begin to notice
patterns. Certain headlines and "3545651507";
wording will get you more phone
calls then others – so pay google_color_border =
attention to what works and what "FFFFFF";
doesn’t. Doing a bit of research
beforehand and knowing what has google_color_bg = "FFFFFF";
worked for other buyers can help
you find the greatest number of google_color_link =
motivated sellers with the least "0000FF";
amount of money spent.
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