fact sheet prepared for should include several key pieces
your for sale by owner home of information:
will prove to be one of the
strongest marketing tools. • Total square footage of the
home
Fact sheets, sometimes referred • Number of bedrooms and
to as home brochures, are usually bathrooms
attached in a weather case to the • Dimensions of the bedrooms,
For Sale sign in the yard of the dining room, living room, and
home. You can also place them kitchen
inside your home to give to • The names of local schools
buyers. It is a good practice to • Your contact information
pass out fact sheets at open • The address of the home
houses and home showings. • A color photograph of the home
• Dates and times of future
Follow these tips to get the best showings
results from them:
Since school information is
Upon seeing a for sale by owner subject to change, it is a good
home, buyers naturally have many idea to mention this on the for
questions about the home. How big sale by owner home fact sheet.
is it? How many bedrooms and Place an asterisk (*) next to the
bathrooms are there? What are the heading for school information
special features of the home? and reference the asterisk at the
These are the questions that you bottom of the fact sheet. Simply
answer on your for sale by owner say that school information is
home fact sheet. subject to change and the
government can be contact for the
When you prepare a fact sheet for most up to date information.
your home for sale by owner, you
Surely, there is more to your The picture you use on your for
home than the size and number of sale by owner home fact sheet is
bedrooms and bathrooms. Did you important. If you have already
recently remodel the kitchen? Add taken a picture for listing your
on a patio? These facts are home in a real estate magazine or
perfect for including in your for other advertising vehicle, that
sale by owner home fact sheet. In picture might very well work.
fact, the fact sheet should Make sure the exterior of the
include the facts about your for home is attractive, the lawn is
sale by owner home that make it manicured, and there are no
saleable. distracting objects in the
picture. You might also include
Don’t clutter the page with too pictures of the inside of the
much information. It’s unlikely home to give buyers a better view
that every single thing about of what you have to offer.
your home is a saleable fact.
Even so, the buyer isn’t likely Your fact sheets will look best
to read the entire fact sheet if on glossy paper. Although it
it is filled with too much might be a couple of cents more
information. Choose the absolute than some alternatives, it will
best features of your home and present your for sale by owner
use those rather than trying to home in its best. This is exactly
include everything that makes the what you need to ensure a
house valuable. successful offer.
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Geri Mason
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