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How Directory Listing Boosts Real Estate Sales



T


he real estate industry is      what you're selling - whether     
a competitive one, and as a     it's homes, inspections or        
player in that market,          contractor services.              
you've got to play every edge                                           
that you can find. You've got         How to Get Targeted Traffic       
your listings on MLS, submitted                                         
your ads to the newspaper             You COULD just submit your web    
classifieds, bought space in          site to the search engines... and 
local realty For Sale magazines       watch your listing get lost in    
and even set up your own website.     the thousands of realtor, real    
Now you need to maximize your         estate, house for sale, sell      
exposure by getting the word out      houses and other realty-related   
about the service that you offer.     web sites. Most web experts agree 
Listing your real estate related      that in order to benefit from     
web site with a real estate           search engine traffic, your       
directory is an excellent way to      listing needs to appear in the    
help drive targeted traffic to        first three pages of the search   
your website.                         engine results.                   
                                                                        
What's ‘targeted traffic'?          There are ways to boost the flow  
                                      of targeted traffic to your web   
Targeted traffic is what you want     site - and on the World Wide Web, 
to make it worth while having a       increased traffic means increased 
web site. The prettiest web site      sales. A real estate directory    
in the world is only useful if it     can help boost your real estate   
provides leads for your sales. In     sales in a number of ways.        
order to do that, you need to                                           
attract traffic - and not just        Why List Your Realty Site with a  
any traffic. You want web site        Real Estate Directory?            
visitors that are looking for                                           



On the web, fewer means more.         rank higher in the page results   
When you rely on Google and           than any single-realtor site.     
Yahoo! and MSN searches for your      When you submit your web site to  
traffic, you're a tiny minnow in      a real estate directory, you're   
the ocean. There are literally        leveraging the popularity and     
thousands of other real estate        page ranking of the directory to  
sites competing for a spot in         bring traffic to your web site.   
those first three pages. Want to                                        
be a big fish in a little pond?       How a real estate directory       
                                      boosts YOUR web site's ranking    
A listing on the right real                                             
estate directory will put you         But you're also helping to boost  
where your potential customers        the position of your own web site 
and clients will see you - on a       in the rankings. Because many     
site that's designed for people       search engines count the links to 
who are looking for information       your web site to establish the    
about what you sell. Suppose you      popularity of your web site,      
buy foreclosed homes in               every link from an outside site   
California. Because a real estate     gives yours a little boost. Even  
directory categorizes its             more importantly, when a web site 
listings, your potential clients      that Google recognizes as an      
don't have to wade through three      authority links to your site, you 
pages of listings for real estate     get an extra little bump up in    
agents and home mortgage              the listings.                     
companies to find your listing.                                         
                                      Reciprocal links, search engine   
Because the real estate directory     submissions and submissions to    
has links to and from many web        directories are all important     
sites that are relevant to real       pieces of your web presence and   
estate, it's far more likely to       marketing. By paying close        



attention to them all, you'll         in increased sales.               
find that your web site pays off      

                              






About the Author:

Puripong Koomsin is the owner of http://www.estateround.com, a real estate directory that focuses on serving you. http://www.estateround.com is one of the fastest growing real estate sites on the internet. For more information about how to get a featured listing on a real estate directory with a Google PR4 ranking webmaster@estateround.com

Source: www.isnare.com


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