ffering free giveaways to mortgage advice was given to your
mortgage prospects and prospects as a free gift will
clients is a powerful compel them to return the favor
business building strategy that by continuing the relationship
can result in a flood of new and with you. This principle is
repeat mortgage clients. called the “Law of Reciprocity,”
which simply states that people
It may seem counterintuitive to naturally feel an obligation to
give away your services to build return favors as a way of
your business; however, people expressing their thanks.
can’t resist the lure of
receiving something for free. The Information - The Ultimate Free
word free, as worn out as it may Giveaway
seem, is still the most powerful
word in marketing and has a Ideally, it’s best to offer free
hypnotic effect on people. giveaways that are low cost but
have a high perceived value to
Why Free Giveaways Work the person you are giving it to.
Information is a great example of
The reason free giveaways work so a free giveaway that has a low
well is two-fold. First, product cost and a high perceived
prospects that test your service value. This is why it’s smart for
risk-free will hopefully mortgage professionals to use
recognize its value and want more special reports containing
of what you have to offer. Or “insider” information as a free
even better, your prospect will giveaway for lead generation.
get “hooked” on your service and
become loyal lifetime client. Your free information could come
in the form of a written
Second, the fact that your document, an audio CD, a 1-on-1
consultation or a live seminar market needs to know to avoid
that your target market would be mistakes, minimize risk,
interested in. Regardless of what eliminate frustration and have a
form you choose to deliver your stress free financing experience.
free information product, the key What comes to mind might seem
is to make it relevant and elementary to you but these
valuable to your target market. little “secrets” can truly make a
If done right, your free world difference to your
educational resource will prospects. Once you’ve created
instantly position you as a your outline, go ahead and start
“trusted advisor” and “expert” writing your report. If you’re
in your industry. too lazy to do that, consider
enrolling in my Mortgage
Free Giveaway Case Studies Superstar Coaching Program, where
I provide 5 “Done for You”
There are a myriad of ways to reports that you can use right
offer a free giveaway and many away!
effective types of giveaways
(other than information) that Idea #2 - Free Audio CD
your mortgage business can use to
attract a steady flow of new Offer a free audio CD to your
clients. The following are a few prospects and newsletter
ideas on how to give away subscribers. Audio CD's are
information to close more deals simple to produce (I take you
with less effort: step-by-step through the process
of creating your own audio CD in
Idea #1 - Free Special Report my coaching program) and it’s
very inexpensive.
Start by jotting down the most
important things your target Idea #3 - Free Checklist
avoid this you should always give
People love step by step the reason why you can offer such
direction and guidance. People a great deal.
love simple steps that they can
follow. Why not take what you Remember, your prospect is very
know and create a checklist that skeptical and has good reason to
you can offer as an “ethical be. We’ve all been duped at one
bribe” for lead generation point in time by a “too good to
efforts. be true” scam. Furnishing your
prospects with the reason why you
To attract new clients you should can offer them such a good deal
offer your free giveaways to helps them to logically reconcile
prospects that haven’t yet done your offer in their minds. In
business with you. You might even turn, this will give your
partner with a non-competing, but prospect the comfort level needed
complimentary business and do a to act on your offer.
joint venture offer where they
endorse your free offer to their Conclusion
client database.
Using free giveaways is an
Justify Any Deal That's "Too Good effective mortgage marketing
To Be True" strategy if used correctly. Think
about what you can offer
If your offer that includes free free-of-charge that your
giveaways appears “too good to be prospects would consider valuable
true” to your prospect, it could and that you can give at a low
decrease the believability and cost to you.
credibility of your offer. To
About the Author:
Doren Aldana is a leading mortgage marketing consultant dedicated to helping mortgage professionals. Aldana is also the author of a 21-part Audio Seminar, "21 Secrets of Superstar Mortgage Brokers and Loan Officers!"
Read more articles by:
Doren Aldana
Article Source: www.iSnare.com 
