roperty agents should be to chase the clients out with a
pretty familiar with the broom!
concept of having an
open-house. This marketing Allow at least 3 days to prepare
process has proven to be quite for the marketing of the
effective and thus has been open-house.
utilised as an important tool to
sell or lease out properties. 3 days before - place signboards
However, sometimes an open-house & drop flyers to surrounding
can prove to be quite a daunting properties to inform passers-by
task as you wonder if there will and neighbours of open-house date
be any clients coming along to and time
view the property whilst you
could be using your time to carry 2 days before - inform your
out viewing to more company or network agents that
"high-potential" clients. there will be an open-house and
they are welcome to bring their
Preparing for an open-house clients for viewing
Inform the house owner that you 1 day before - place your
will be having an open-house over newspaper advertisements on the
the weekend and ask if the owner date and time of open-house. DO
would like to be around or not - NOT reveal exact address as you
it could work both ways. Some want potential clients to call
house-proud owners can do an even you to enquire and fix an
better job of describing the appointment before they come
house than property agents. along.
However, when faced with
criticisms by potential clients, By informing the home owner well
they may also be the first ones in advance, it is more likely
that you will have a nice and flyers that you distributed 3
clean property for open-house. days ago and be more receptive to
Most home owners will make sure your presence. In fact, they
the house is spick and span if might just query you about the
they know that there are visitors property or even ask you to
coming. market their own!
During the open-house
Too many clients? - If there are
Before the day of open-house, you too many parties at one time, you
ought to get a feel of the should be extra careful
"potential response" to your especially if there are personal
open-house from your company and belongings of the owners in the
network agents. Having a handful house. If you are handling this
of them confirm appointments with property single-handedly (owner
you would already be quite a good not present), show the clients
start. only to the spaces in the ground
level and politely ask that the
No clients? - Do not fret ... you clients walk through the rest of
can take this time to find out house by themselves as you need
more about the condition of the to serve the other parties that's
house, have a friendly chat with been waiting in the entrance
the owner (on topics NOT related area. This way, you can keep
to the house), or walk around the track of the main passage in and
neighbourhood and learn more out of the house.
about the surroundings. NOTE - End of open-house & follow-up
Make sure you have your
identification tag for people to Always appreciate the efforts of
recognise you as a housing agent. those whom have made the
Neighbours and passers-by should open-house possible for you. At
have noticed your signboards and the end of the day of open-house,
follow-up with the potential sentiments towards the house and
clients on how they felt about this information can be used
the house. Even if there were no subsequently to make informed
concrete offers, you have taken decisions about pricing and other
the opportunity to inform the terms.
owner about the general
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