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Real Estate Closing Gifts The Perfect Way To Close A Deal
ntroduction to Real Estate presenting the customer with a
Closing Gifts real estate closing gift remains
in the mind of the customer.
Many times, we give people stuff
to show our appreciation of their Such a gesture is what makes a
work, association, or customer come back to you, and
companionship. The same principle also refer friends to you for
applies in real estate as well. their real estate needs.
If you are in real estate,
closing gifts are the best way to Are Real Estate Closing Gifts
close out a deal. So what are Mandatory?
real estate closing gifts? These
are basically gifts that you, as It is not compulsory for you, as
a real estate agent, would a real estate agent, to present a
present to a buyer of a property customer who has become a buyer
as a goodwill gesture. They are with a closing gift. While there
also referred to as are some that offer housewarming
client/resident retention gifts. gift baskets, there are others
who offer mere housewarming best
The goodwill gesture is a mark of wishes. In fact, there are many
appreciation of the fact that the agents who do not buy closing
buyer chose to do business with gifts for their buyers. The logic
you. While a real estate closing behind this is simple – they are
gift may not have too high from that school of thought that
monetary value, its value as an believes that the quality of
instrument to foster loyalty and their work is proof enough of
induce the buyer to refer friends their commitment to the buyer and
to you is undeniable. Everyone the premium value they place on
loves appreciation and a good their customers. Some give
gesture, and your effort of housewarming gift baskets, while
others offer just housewarming customer feel awkward; there
wishes. should be no feeling of
inappropriateness, especially
However, a survey has shown that since it is the time when you are
most real agents prefer a closing closing out on the deal.
gift option to close out a real
estate deal. A survey done by the The same survey by REALTOR®
REALTOR® magazine places the showed that only a minority (3%)
number of real estate agents who of real estate agents spend over
opt for closing gifts at a huge $200 on closing gifts. A little
80 percent of the total number of over 20% (23%, to be precise)
agents surveyed. spend less than $25 on a closing
gift. The number of people in the
Keys to Presenting Good Closing next range, i.e. people who spend
Gifts between $25 and $49 is close to
50% (44%, to be precise), while
There are a few things you must the number of people who spend
keep in mind while thinking about over $50 stands at approximately
real estate closing gifts. The 33%.
first thing is the cost factor,
obviously. You have to ensure Good Real Estate Closing Gifts
that your gift is not too
low-priced, as it might end up So what would make a good real
offending the customer and estate closing gift? There is no
backfire on you. such thing as a universally
accepted good closing gift. The
On the other hand, the gift ideal closing gift for a customer
should not be so generous as to usually depends on quite a few
leave a big hole in your pocket. things; like how much the agent
Also, it should not make the is willing to spend – remember
the legal issues involved with champagne to another, though it
realtors giving gifts. You’ll might also be a good idea to give
also take into account how useful both together. If your customer
you think the gift will be to the loves interiors, you could
customer, or its decorative present them with wall hangings
value, etc. You have to be able or other such decorative
to select the right gift, the one material.
that is just right in terms of
not just pricing, but also style There are a number of things you
and appropriateness based on your could present your customers
relationship. with, from housewarming gifts
like a ‘Welcome Home’ plaque to
Different real estate agents opt unique items like hand-crafted
for different gifts, mostly photo albums, depending on your
depending on what they feel would assessment of the client. But
work best for the customer. So always remember, there’s always a
while you might give flowers to good reason to give a gift.
one customer, you could give
About the Author:
Michael Stuart is owner of MyGiftBasketIdeas.com and writes on a variety of gift subjects. To learn more about this topic Michael recommends you visit the following link: Real Estate Closing Gifts
Read more articles by: Michael Stuart
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