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Real Estate Investing Where Do I Get My Leads
he most important part of
real estate always comes Location: Your signs need to be
back to finding leads. If where people driving will
you have no leads you have no actually have a chance to read
deals and without deals you will the sign not just be able to see
make absolutely nothing. I know the sign. I have paid people to
when I first started in real put up signs for me and I have
estate investing; I gave up real never been as mad as I was when I
quickly because I could not get was driving and saw one of my
any leads. After putting up signs on the side of a 55mph
bandit signs and taking them down road. There was no stop sign, no
each and every weekend, I was not stop light, there was no reason
only exhausted, but I did not get why anyone driving on that road
any leads. Sure I had a few should ever see that sign.
calls, but it was nowhere near Clearly the best spots for signs
the amount of calls that I had are at 4 way stops that have a
wanted. Now, that is not to say lot of traffic. Whether traffic
that bandit signs do not work stops for a stop light or a stop
because they absolutely do! sign does not matter that much,
but it does make a difference.
So, back to the topic: Where do I Think about it! At a stop light
get my leads? everyone stops, the traffic backs
up, and then everyone goes at the
Bandit Signs same time. Well, at least they
are all hopefully moving slow at
Bandit Signs do work. The success this point. But, if you can find
you will receive using bandit a high congestion four way stop
signs depends on a few things, with a stop sign, everyone will
mainly location, size, reach, and see the sign. Every person must
what the sign reads. stop, then go, then stop, then
go; until they actually reach the number!
stop sign, they have plenty
opportunity to read your sign and Reach: By reach I mean your signs
write down the number. So the need to be everywhere. The point
keys to sign location are high is they may see the sign and be
congestion areas where traffic is thinking about it. But when they
forced to stop! see your signs all over town, it
gets put into their heads. Not to
Size: Size is important. If your mention if they missed the
sign is too small to read from a number, well they will see your
distance, then the person reading sign again 200 yards down the
the sign may not have time to get road and have another opportunity
the number, which does you no to read the number. Believe me,
good. One thing you could also do when you start looking for bandit
that may help in this situation signs, you will notice a lot more
is to have a website. Every real than you thought.
estate investor should have a
website, but that is a whole What the sign reads: Now this is
different article. Make your important and encompasses not
website with a catchy name. It is only what the sign reads but how
much easier to remember a catchy it is presented. If you are a
name than a phone number. That is foreclosure investor, get signs
of course unless your phone that say "AVOID FORECLOSURE". If
number actually does spell you are a lease option investor,
something catchy. The point is, get signs that say "We Buy
your sign needs to be big enough Houses- We Take Over Payments".
so that those driving by will The sign will work better and you
take a few steps; first notice will prescreen your callers by
your sign, then read your sign, getting signs that meet the
and then actually write down the criteria of the deals you like to
work. This is not to say that the contacting the owners. The owners
standard "WE BUY HOUSES" signs of these houses may not be the
are bad. If you like to work any best candidates, but if they have
type of deal and want lots of been running the same ad for
calls, this is a good path for months, they may be willing to
you. When I mentioned above how a take a discount on the home. You
sign is presented I mean color can usually go online and view
and shape. I recently saw signs the time length a property has
near my home that were shaped been posted in the classifieds.
like houses. This caught my By doing this you can weed out
attention and things like this the newer listings with the
may work for your area. People older, but this is not to say
are starting to become accustomed that a newly posted classified
to signs and not pay attention, does not have a motivated seller
but if your sign looks different, behind it. Also in the FSBO
it will catch the eyes of more section, keep an eye out for
people. numbers that are out of area. If
you see this, you have found a
Classifieds winning ticket. If someone lives
out of area they could have moved
The classifieds are another great for a number of reasons but the
place to look for leads. There fact is most people do not want
are a few sections in the paper to own homes other than the ones
you will want to pay attention they live in currently. They
to. Namely you want to look in could have been relocated for a
the FSBO section and the For Rent job, gotten a divorce and moved,
section. any number of reasons. If you see
a number from an out of town area
FSBO: This section can lead you code, call immediately!
to good deals by directly
For Rent: In the For Rent section on. It is also important to have
you will find a lot of burnt out two sided business cards. Have
landlords. Some landlords even your contact information on one
have places you might be able to side of the card and a short
take over with existing positive description of what you do. This
cash flows but the landlord is is also a great way to get
just tired of being a landlord. bird-dogs. You can put everything
If you can find a good lead in on the back, including what you
this section you may be able to do and then you should also add
get more than one home in a bulk "$500 finding fee paid to those
deal. This is a great place to who refer deals." That one line
look for leads. Just call the right there will grow your
landlord and start talking, more business. The whole idea with
often then not they will spill business cards is to help your
there guts and you will have a business grow through word of
great lead. mouth. It works. If you are able
to shock someone by what you do
Business Cards and have tons of enthusiasm they
will pass the cards on. I know I
This one may not seem so have done exactly that many times
important, but it can prove to be and it has actually shaped the
huge. Every time you talk to way in which I do business today.
someone about your real estate
investing business, give them
three business cards. Why three? Direct Mail
Because then that person has two
that they can give out. This does Direct mail campaigns WORK. The
not mean that they will but if problem is that you need to have
you made a lasting impression, some money to start out with. As
many people will pass your cards real estate investors, especially
getting started this is usually landlord still has to pay the
the problem. But when you have monthly mortgage. And finally if
some money saved up direct mail they still have to make that
can get people to call you! Post mortgage but are having trouble
cards are generally better than due to a late tenant, you have a
envelopes, but if you use motivated seller. Call these
envelopes you should hand write people up and just start talking
everything. Now where do you get to them about there house or
these leads? Well, from a number building. Say you were driving
of sources (which can also by, liked the house, and asked
generate general leads). You can the tenant for the number. I
get leads from the courthouse, don't know where the conversation
local paper, list service will go but you can easily come
providers, MLS, probate court, up with an excuse to start
there are tons of ways to get talking about the property. Right
leads that would be great away you should be able to tell
candidates for a direct mail if they are a motivated seller. A
campaign. lot of times you can tell by the
tone in their voice.
Housing Court
These are just a few of the ways
This is a great source for to get good, qualified leads for
motivated sellers. Make some your real estate investing
calls and find out where you have business. The important thing is
to file for an eviction of a that you get leads from multiple
tenant (if you already don't sources. If you have only one way
know). This is a great place of getting good leads and that
because if someone is being source stops to produce, you are
evicted then they are not paying. out of luck. But if you have 20
If they are not paying the ways of generating leads and one
source stops producing, your replenish that source or get a
business will continue and new source.
eventually you will be able to
About the Author:
Ross Treakle is a real estate investor and an internet marketer. Ross has recently created a website for real estate investors. The website is quickly becoming a great resource for investors to educate themselves as well as find good, quality materials available on the internet. To find out more about Ross Treakle and his new website, visit us at http://www.reaudiotips.com
Source: www.isnare.com
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