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Real Estate Marketing Challenges And How To Overcome Them
ll marketers face experience comes from, well,
challenges, and real estate practical experience. So in your
marketing is no different. real estate marketing endeavors,
But sometimes we have a way of start by gaining a knowledge base
letting our challenges grow "too through reading and research.
big for their britches." Then build on that base through
actual experimentation.
In our minds, hurdles can become
impossibilities, when in reality "Analysis paralysis" affects a
they're anything but impossible. lot of would-be marketers. This
To overcome a real estate is the condition where every
marketing challenge, you simply element of a marketing campaign
have to look at it with a fresh is analyzed, scrutinized and
perspective, ask the right conceptualized -- to the point
questions, and then charge ahead. that nothing actually gets done.
Learn as much as you can about a
With that in mind, here are some particular marketing channel or
of the common marketing tactic by studying what others
challenges I've heard real estate have done. Then get out there and
agents express over the years, as do it for yourself. Sure, you'll
well as ways to overcome those make mistakes. We all do. But
challenges: that's part of the learning
process.
Challenge #1 - I don't know
anything about marketing. Challenge #2 - I don't know where
to start.
Every marketer approaches their
first project with little or no If you're new to the world of
practical experience. Practical real estate marketing, start with
the basics. First determine your technology has evolved to a point
goals. This will make the entire of user-friendliness that it
process easier. Too often, I see never had before.
people define marketing goals
that are overly vague. "I want to Today's marketing tools -- from
grow my business," is not a website creation to list
marketing goal -- it's something management -- are more than ever,
we all want. even by people with little to no
technical skill.
Of course you want to grow your
business. But to gain any And even when you can't find
direction from this step, you user-friendly technology to help
have to get specific. For you with a certain marketing
instance: task, you can bet there's a
vendor willing to step in.
"I want to create an educational
website with free downloads and When researching technology,
reports, and promote the site break the process down into
with direct mail. Using this simple parts. First, refer back
system, I want to capture 20 new to your goals from Challenge #2
leads per month." above. What technology can help
you achieve those goals? Once
Now that's a goal -- specific, you've answered this question,
measurable and directional. you'll have taken an ocean of
technological possibilities and
Challenge #3 - I don't know narrowed them down to a channel
anything about technology. that best applies to you.
Technology. The word alone scares And always remember: technology
people. But in truth, marketing can deliver the message, but it
can't create the message. It can Challenge #5 - I'm new to real
help you show the value of your estate.
services, but it can't create
that value in the first place. Every expert from every industry
That's your job. was the new guy or gal at some
point. They managed, and so can
Challenge #4 -- I don't have you. Even if you're new to real
time. estate, you're still a
professional, right? You'll find
This one is simply a matter of that people judge you by your
priorities. If your marketing is personal behavior as much as your
a top priority, then you can make credentials.
time for it. Here's an easy way
to do just that: When it comes to your marketing
message, this means being
Start small, with just an hour a knowledgeable and professional.
day. Spend 15 minutes reading up Proper spelling, relevant
on a particular marketing tactic, information, professional design
and 45 minutes actually and delivery -- these factors add
practicing it. The 15 minutes of up, and they'll help you make a
research also helps reduce strong impression regardless of
Challenge #1 (not knowing how long you've been practicing
anything about marketing). real estate.
About the Author:
Brandon Cornett is the author of The Modern Guide to Real Estate Marketing and the founder of http://ArmingYourFarming.com. Read more articles or sign up for Brandon's free newsletter by visiting: http://www.ArmingYourFarming.com.
Source: www.isnare.com
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