ant to know an easy,
no-cost way to enhance The Q&A Version
your real estate
marketing program? Here's another way to add
information to your real estate
Add informative tips to your marketing program. Use your
marketing pieces. mailers to present a commonly
asked question about buying or
For instance, take a subject you selling, and then answer the
know a lot about (and one that's question thoroughly and helpfully
relevant to your audience) and on the reverse side. Then create
divide it into 12 parts. You've an offer to the effect of: "If
just created a tip-of-the-month you found this Q&A helpful,
postcard series. Now tie it back you'll enjoy my free report, 'The
to a buyer or seller guide, Top 25 Home-Buying Questions,
information kit, or some other Answered' available online at..."
free report as a way to prompt
that ever-critical first contact
from your target base. If you follow the Q&A approach,
you can make it more believable
The execution of this approach is and "close to home" by including
simple, but you do need to have the questioners name and
some kind of follow-up piece that neighborhood. For instance: "Bob
your prospects would actually Smith, Mayfield Ranch." Just be
want -- a free report of some sure you get permission before
kind. Make sure it's something publishing someone's name. Most
with a high perceived value in people won't mind, but you have
your prospects' minds (not to ask.
something they can just go online
and easily find themselves). Your informative tips don't have
to take the form of Q&A though. contact information when they do.
As long as they provide helpful You can have them call you, email
information and refer back to a you, or visit your website and
source document. sign up for a newsletter ... as
long as you capture some form of
Best Practices contact information.
Make your information unique and * Copyright 2006, Brandon
hard-to-find, the more so the Cornett. You may republish this
better. The problem with a free article in its entirety, provided
report on plain old "Home Buying you leave the byline, author's
Tips" is that anybody can go note and website hyperlink
online and get this information intact.
-- without requesting it from
you. But if you offered "27 Tips Conclusion
for Buying a Home in the 'Boom
Town' of Austin, Texas," you've Real estate agents often forget
just made your report more about the most valuable asset
exclusive and more current. they have -- information. But by
leveraging that information and
Remember -- always tie the building it into your client
information back to your buyer / communications, you can
seller guide (or whatever guide strengthen your real estate
you created for your target marketing program and increase
audience). Make it easy for them your response rates.
to obtain it, but make sure you
have a way to capture their
About the Author:
Brandon Cornett is the author of The Modern Guide to Real Estate Marketing and the founder of http://ArmingYourFarming.com. Read more articles or sign up for Brandon's free newsletter by visiting: http://www.ArmingYourFarming.com.
Brandon's Blog: http://www.realestatemarketingtips.blogspot.com
Source: www.isnare.com
