ow to increase your real Here are some keys to success:
estate marketing success by
offering informational 1. It all starts with the report
reports through your website: itself. You have to put a lot of
value into it. Make it something
Do you have a website? Do you that's not readily available
have some basic research skills? elsewhere, like hard-to-find
If you answered yes to both information about future
questions, then you have the development around a particular
tools to take your real estate neighborhood. If the information
marketing program to an exciting is readily available, include a
new level. lot of it and focus on the
timesaving benefits (because
In fact, by the end of the week you've done the research for
you could publish a highly them).
enticing report and offer it
through your website (in exchange 2. People can't request something
for a newsletter subscription or they don't know about it. So
some other form of lead capture). promote the report through your
normal marketing channels --
direct mail, website, newsletter,
But like anything else in real ads, casual conversation, email
estate marketing, you get out of signature block...
it what you put into it. Some
real estate agents use the free 3. Create multiple reports on
report method with great results. different topics related to real
For others it's a waste of time. estate / buying a home / selling
The difference is all in the a home. Set them up on a separate
approach. page of your website. Let people
"shop" for the free report of
their choice. The more topics you reader's attention. If capturing
cover, the more likely people are their contact information is the
to find something they really point of that particular web
want. page, make it the only point.
4. Show pictures. People believe 7. Have some way to capture
in what they see, so feature a leads. You're essentially
picture of the report's cover exchanging your valuable item for
page, or maybe a sample image / the right to contact the person
graphic / chart from the body of receiving it.
the report. Use visual
enticement, not just words. Informational reports can improve
your real estate marketing
5. Try to get a testimonial from program by creating a stream of
somebody who found the qualified leads. But you only get
information particularly useful. out of it what you put into it:
Feature it in a callout box near
the headline, near the picture of Half-baked reports positioned
the report, or near the "sign up" poorly will flounder.
/ "download" button. Well-crafted reports marketed
properly can become
6. Make sure the report is "king" lead-generating machines. The
of the page it's on. In other difference is all in the
words, don't have a lot of other approach.
items competing with it for the
About the Author:
Brandon Cornett is the founder of http://ArmingYourFarming.com, a web-based company that provides marketing guides to real estate agents. For dozens more articles on real estate marketing, visit http://www.armingyourfarming.com.
Read more articles by:
Brandon Cornett
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