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Real Estate Marketing Online Search Engine Tips For Agents
pend some time in a real Texas real estate."
estate marketing forum
online, and you'll soon Don't choose your key phrases
discover that search engines top based on a hunch. Research them.
the list of hot topics. Find out how many people are
searching which phrases. Overture
Every agent wants his or her (a Yahoo company) has a key
website to rank high in the phrase research tool you can use
search engines, and rightfully for free. It's located at
so. But with so much information http://searchmarketing.yahoo.com/
(and misinformation) out there, rc/srch/.
the path to success can be hard
to follow. This article will help If you really want to get
you navigate. scientific, you can sign up with
WordTracker. It's not free like
Five steps to better search the Overture tool, but it's much
engine rankings: more thorough. It includes all of
the major search engines with its
Step 1 - Choose Your Key Phrases results.
The first step in any search Step 2 - Evaluate Your
engine optimization (SEO) Infrastructure
campaign is to determine your key
phrases. Key phrases are those This section will step *briefly*
words and phrases you want your into the technical weeds. Even if
website to be found for in the you don't fully understand this
search engines. For example, if information, you will benefit
you're a real estate agent in from it. If you hire a web
Smithville, Texas, one of your designer, for example, you'll be
key phrases might be "Smithville able to speak intelligently about
your search engine aspirations. Step 3 - Create Quality Content
(And Plenty of It)
A website with clean, properly
structured HTML (web code) will Even if you do everything else
have greater search engine right, your site will rank low if
visibility than a site with it lacks quality content. Search
complex, poorly structured HTML engines love content. It's one of
code. the ways they validate genuine
websites from "spam" websites.
Search engines rank your website
on its content (among other Revisit your list of key phrases
things). The more complicated from Step 1. Find ways to
your website's HTML code, the interweave those phrases -- in a
harder it is for search engines natural way -- throughout your
to find what they want ... your content.
content. That's the importance of
having clean "lightweight" coding One way to achieve this is to add
on all your pages. article pages to your website. An
article of 300 - 500 words will
Burying your site's content under allow you to integrate your key
mounds of Javascript, table tags phrases in a natural way. Good
and graphics will only reduce for search engines, and good for
your SEO success. your readers!
You can avoid these things by Step 4 - Obtain Inbound Links
hiring a professional designer, from Quality Websites
and telling him or her you want a
properly built website that's Search engines also evaluate your
primed for SEO. website based on the number (and
quality) of inbound links.
Inbound links are hyperlinks on Google overnight are either (A)
other websites that link to lying to you, or (B) using
yours. practices that will do you more
harm than good in the long run.
When it comes to inbound links,
you should favor quality over A solid SEO program takes time
quantity. It's far better to have and persistence. But take heart
inbound links from a handful of in the fact that once you achieve
quality websites (that already good ranking through the
rank high with search engines) practices outlined above, you'll
than 100 "starter" sites with low be able to maintain your ranking
ranking. for quite some time. Of course,
it helps to make SEO a perpetual
You can increase the number of part of your overall marketing
inbound links in several ways. In efforts.
my opinion, writing and
publishing articles online is the There you have it, five steps to
best way to go about it. "Article a solid SEO program: Determine
marketing," as it's known, your key search phrases. Evaluate
warrants a discussion all to your website's structure. Add
itself. Just know it can help you quality content to your site.
increase the number of quality Seek inbound links from quality
sites that link to yours. sites. Be patient and persistent.
Step 5 - Be Patient and
Persistent By taking the time to do it
right, you'll be able to achieve
Search engine optimization takes better rankings, maintain them
time. People who say they can get longer, and drive qualified
your website on page one of traffic to your website. So keep
learning, and keep at it!
About the Author:
Brandon Cornett has worked as a web writer and marketing manager for a direct mail company serving real estate agents since 1986. His "Agent's Guide to Web Marketing" and his free newsletter are available at: http://www.ArmingYourFarming.com
Source: www.isnare.com
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