eems every time you blink Here's a simple, systematic way
there's new marketing to go about it:
technology being released.
How to Choose Your Marketing
Technology
I that predict within the next
ten years we'll see a robot Step 1 -- Determine your
marketing assistant. Can't you marketing goals
just picture it? Robo-biz XR-17
... he can help you grow your Step 2 -- Determine what you must
business while fetching your do to achieve those goals
slippers!
Step 3 -- Research available
Here in the present, at least, technologies that can help
you face an abundance of
marketing technologies, and most 1. Determine Your Marketing
of them make similar but Goals
contradictory claims. They all Before considering the technology
tout their ability to take your out there, you first need to
marketing to new levels. But how think about your marketing goals.
can this be? Write them down on paper,
starting with the most important
I'm not accusing these companies goal.
of being dishonest, but how can
they all claim to be the best Think about the big picture, not
thing going? More importantly, the technical side of things. For
how can you decide what you need instance, maybe one of your goals
and what you don't? Where do you is to get more business from
even start? first-time buyers. Armed with
this awareness, you can move on
to Step 2. those goals -- it's okay to think
about technology.
2. Determine How to Achieve
Those Goals In fact, that's exactly what you
Again, forget about the need to do. Go down the list of
technology for a moment. Look at items from Step 2 and jot down
your goal(s) from the previous the technology needed to
step, and then write down the accomplish each step.
specific things you need to do to
achieve the goal(s). For example:
Using the first-time buyers Must find potential
example from above, the list buyers.
might look like this: Technology required: None yet.
* I need to locate first-time Must communicate with
buyers. first-time buyers.
* I need a way to communicate Technology required: Direct mail.
with first-time buyers.
* I need to generate a response
from them. Must generate a response.
* I need to offer them something Again, direct mail can do the
of value to generate this job.
response.
Must offer something of value
3. Determine the Technology to generate a response.
Needed Maybe a first-time home buyer's
Now that you've got the important class (technology: PowerPoint).
stuff down -- your goals and the Probably a good idea to create a
individual steps that make up web page to help promote it
(technology: web publishing
software, or pay a web designer). You've taken a world of potential
technology, and boiled it down to
one or two items for further
Look at that. In three easy research. And you've done it in
steps, we've gone from not only four steps.
knowing where to start, to having
the basis of a marketing plan and Conclusion
the technology needed to drive No technology is going to do your
it. Not bad! marketing for you. It can only
help you carry out a program
4. Research the Necessary you've already devised. So shop
Technology wisely and use only what you
All that's left to do is research need. Identify your goals,
any technology from the list identify the necessary steps to
above that you don't already accomplish those goals, and then
have. If you're familiar with (and only then) look at
PowerPoint, then all you need is technologies that can help you do
a direct mail program and a it quicker, easier or more
website. If you're also a direct affordably.
mail pro, all you need to do is
create your message and possibly That should at least hold you
make a website landing page to until Robo-biz XR-17 comes out.
support it.
About the Author:
Brandon Cornett has worked as a writer and advertising manager within the direct mail industry. He now dedicates his time to helping agents and brokers improve their real estate marketing programs. His free newsletter is available at: http://www.ArmingYourFarming.com.
Source: www.isnare.com
