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Real Estate Postcards Are An Effective Marketing Tool For Realtors



R


eal Estate agents all over      Real estate marketing Postcards   
the US are finding that the     get read by over 99% of your      
aggressive use of real          prospects. Think about the last   
estate postcards to promote their     time you received a postcard in   
name and services is very             the mail. What did you do with    
effective in gaining new clients      it? If you're like most people    
and increasing commissions. Let's     you probably read it as soon as   
examine why postcards work.           you took it out of your mailbox.  
                                      You may then throw it away, but   
Real Estate Postcards are both        by that time the marketing        
affordable and                        message already got to you.       
attention-grabbing. Because a                                           
postcard doesn't need an              It's this immediate impact that   
envelope, your message has a head     makes real estate postcards so    
start at getting attention. The       effective in prospecting. You     
start of any successful marketing     only have a few seconds to get    
effort begins with an                 someone's attention, and a        
attention-grabbing first              postcard can do that better than  
impression.                           any other mail piece because the  
                                      headline and marketing message    
Real estate marketing postcards       are right there shouting at the   
have been around for a long time,     reader. No envelope to open, no   
and have been loved by marketing      paper to sort through.            
professionals because they are                                          
highly visible and tend to            Real estate marketing postcards   
generate response. With today's       are far cheaper to send than      
printing technology, full-color       regular mail. You can mail a 4.25 
real estate postcards are more        inch by 5.5 inch postcard via     
affordable than ever.                 First Class Mail for only 23      
                                      cents. You can make small,        



targeted postcard campaigns and       to list or buy a home. The most   
get the same results as an            successful agents mail at least   
expensive print or broadcast          500 real estate postcards every   
campaign might bring.                 time they list or sell a home to  
                                      the immediate area surrounding    
Another benefit of real estate        the property. In addition, they   
postcards is that you can mail        mail general real estate          
them bulk mail (standard mail),       marketing postcard messages on a  
and the impact is the same. There     monthly basis, such as "Find Out  
is no reason to pay for first         what Your Home is Worth" to their 
class postage. This allows you to     entire farming area. They also    
go as large as 11 inches x 6          mail holiday greetings and        
inches and still be within the        calendar cards. They create       
range of a standard mail letter,      special promotions or joint       
which will only cost you between      venture promotions with local     
17 cents and 23 cents to mail         businesses such as "Come in to    
depending on your list. These         our Flower Shop and get a Free    
oversized real estate marketing       Valentine Rose Compliments of     
postcards really stand out on the     Jane Williams Realty". They mail  
mail.                                 "Recent Sales in Your Area"       
                                      cards.                            
For real estate agents, the key                                         
to success is to mail to the same     Newsletters are also powerful     
"farming" area over and over to       relationship building tools, and  
get your name in front of             successful agents work those into 
potential clients enough so that      their mailing campaigns as well.  
they remember you when it is time     

                              






About the Author:

To get your copy of 14 Essential Tips that Every Realtor Must Know About Marketing Your Business, visit: http://www.realestatepostcardsonline.com

Source: www.isnare.com


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