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Real Estate Websites A Technology Guide For Real Estate Agents



Y


ou know a real estate           Elements of a Website:            
website will help you                                             
market your services,           To have a website live on the     
educate your clients and              Internet, you'll need three       
prospects, and build business         primary things:                   
relationships. You're ready to                                          
get your site up and running. You     A web host (like Dotster,         
even have a picture in your head      GoDaddy, or hundreds of others)   
of what it should look like.          A domain name (like               
                                      www.mysite.com)                   
There's one question...               Web pages (HTML files to          
                                      structure the pages and style     
How Do You Get Started?               sheets to format them)            
                                                                        
My advice at this point is to         The Web Host:                     
slow down -- just a little bit.                                         
The initial setup stage is where      A web host is a company that      
most folks make their biggest and     provides web hosting services.    
costliest mistakes. In their          These companies own servers       
excitement, they skip the             (extremely powerful computers)    
necessary research and sign on        that host and "serve" the files   
with a designer who can't deliver     that make up their clients' web   
exactly what they're after.           pages.                            
                                                                        
Or they shell out $300 dollars or     You can create a website on your  
more for a real estate website        computer. But you have to put the 
template, only to realize later       files onto a web server before    
that the design can't support         anybody can access them over the  
their content plans.                  Internet.                         
                                                                        



A Hosting Example:                    a month. You get a little more    
                                      for the money at GoDaddy though,  
When you visit Amazon.com, your       at least in my experience.        
computer requests files (via the                                        
Internet) from a server. In this      The Domain Name:                  
case, it's Amazon's own server.                                         
Your computer will request HTML       A domain name is simply the name  
files, graphics, scripts and          and address of a website. My      
other items needed to view and        domain, for example, is           
use the home page at Amazon.com.      www.ArmingYourFarming.com.        
                                                                        
Hosting Providers:                    Getting a domain name is easy.    
                                      You just go to any domain         
Web hosts are a dime a dozen. The     registrar (like Register.com or   
trick is to find one that's           GoDaddy) to first see what's      
reliable, easy to use, and with       available. The registrar will     
decent customer service. In web       tell you if a particular domain   
host standards, "decent customer      is taken or available. When you   
service" means you can actually       find an available domain name     
get somebody on the phone when        that you want, you register it.   
you have a problem.                   The cost to register a domain is  
                                      about $10 per year. More than     
Web Host Recommendations:             that, and you're overpaying.      
                                                                        
I use and recommend GoDaddy           Conclusion:                       
(www.GoDaddy.com). I've also had                                        
good luck with Dotster                Before spending any money on your 
(www.Dotster.com) . A                 real estate website, educate      
medium-sized hosting plan at one      yourself. Read as much as you can 
of these providers runs about $9      on the subject, and               



comparison-shop between different                                       
vendors. Determine your web           * Copyright 2006, Brandon         
goals, and make a list of             Cornett. You may republish this   
features you'll need to support       article in its entirety, provided 
those goals. Start small with         you leave the byline, author's    
only a basic plan -- you can          note and website hyperlink        
always add features later as you      intact.                           
find the need for them.               

                              






About the Author:

Brandon Cornett has worked as a web writer and marketing manager for a direct mail company serving real estate agents since 1986. His "Agent's Guide to Web Marketing" and his free newsletter are available at: http://www.ArmingYourFarming.com. View Brandon's blog at: http://www.realestatemarketingtips.blogspot.com

Source: www.isnare.com


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