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Real Estate Websites Head Librarian Or Realtor
f your real estate website you deal with in your career will
has an IDX link, do you likely be good, honest people.
provide the full property However, it seems the inquires
address to Web surfers? If so, generated through Realtor web
you may be acting more like a sites cause even the best, most
librarian than a realtor! Do you honest, potential clients, to,
really believe Web surfers, the either intentionally or
potential clients, who have had unintentionally, waste your time.
in many cases no personal, or
even email, contact with you, are
going to remember where, let As a professional in this
alone who, provided them the industry, your time is the one
address when they believe they thing you can't afford to waste.
are standing in front of their If you run out of money, you can
‘dream' home? What percent of always make more. If you run out
these people are just going to of time, all the money in the
contact the listing agent whose world won't help you.
name appears on the yard sign?
So there is a good argument to be
As a listing agent myself, I'd made for the notion that time is
love every agent to show all much more valuable than money.
property addresses on their IDX
links! To get real though, let's The impersonal nature of the
address a problem that has Internet and ‘instant response'
probably cost you a lot of money, culture promoted by it can be
time and aggravation over the detrimental to efficient agent
years. time management.
I'll preface this by saying that If you have a popular web site,
many of the Internet prospects you will notice that a large
percent of the inquires but, field tested and proven
requesting property availability, techniques.
neighborhood/school facts and
recent sales data, never contact #1. Show the current average home
by phone, or reply back to your prices for San Diego on the entry
emails after you have sent them page of your site. My data looks
their requested information. like:
Actually, with popular sites California Real Estate Prices
these time wasters can be a very
serous problem. You'll notice I San Diego Average Residential
said ‘can be' in the preceding Detached sales price thru May
sentence. If you follow my 2005 -- $699,882(Source:S.D.A.R.)
suggestions below, the occurrence
of this happening through your Calif. median home price - July
site will be drastically reduced 05: $540,900 (Source: C.A.R.)
or eliminated entirely.
Calif. highest median home price
Naturally, there will be many who by C.A.R. region July 05: Santa
will take exception to my ideas Barbara So. Coast $1,325,000
but these same agents are the (Source: C.A.R.)
ones that may show a $750,000 Calif. lowest median home price
home without even asking one by C.A.R. region July 05: High
pre-qualification question. Desert $298,950 (Source: C.A.R.)
Averaging over 400 unique
visitors per day to my San Diego This one step dramatically
real estate site, I know my reduces the 'dreamer' type of
suggestions really can benefit email.
those of you who implement them.
These are not theoretical ideas, #2. All inquiry forms on your
site should be set up so that if you their basic personal
vital information is omitted, the information, how serious can they
form will remind the visitor when really be?
they try to submit it that the
fields need to filled in for the Perhaps, key to saving your
form to work. valuable time is my last
suggestion:
What information you want is up
to you. Many times, personally, I Immediately upon receipt of an
do not require the phone number. inquiry from your site, you or
This is because I feel that many your assistant should reply with
may fear unwanted ‘sales' a request for some small bit of
calls. Plus, after all they are additional information. If you do
contacting me via the Internet not receive a timely reply to
vs. my toll-free phone number! your inquiry, why invest any more
time on this inquiry?
I do require the following basic
information: What should you ask for depends
on the type of inquire. I ask for
A. Full name such information as:
B. Address
C. Email address Their time frame, area of town
D. Working with an agent? Yes or they my want, will they be
No! available to preview property,
would they consider a
Depending on the form, other condominium, etc.
information will be required.
Keep in mind, these people know Another approach is to just be
about you and are requesting your right up-front with all unknown
time. If they will NOT provide inquires. I have been using an
automated form memo. If you would inquires will increase your
like a copy, send me an email productivity! "Until you value
(bob@websitetrafficbuilders.com) yourself, you won't value your
and I will be happy to share it time.
with you.
Until you value your time, you
Proper time management is crucial will not do anything with It." -M
to any successful business. Scott Peck
Management of your Internet
About the Author:
Bob Schwartz is a Certified Residential Specialist, broker with http://www.Brokerforyou.com in San Diego Ca. & co-owner of http://www.websitetrafficbuilders.com specializing in domain name registration & Internet domain website hosting. Bob's newest real estate site is: http://www.downtown-san-diego-real-estate.com
Source: www.isnare.com
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