f you have been reading my
blog at “Keep it Real in Even with the number of licensed
Sacramento” you know there Realtors declining, we understand
are lots of emotional highs and that everyone knows an agent and
lows that go with the territory has different criteria for
of being a Realtor, especially selecting one to represent them.
when you care about your clients. But when they lead you to believe
At the top of my list for they will recommend and use you,
disappointments is when you it “really hurts” when you drive
discover a friend, you have up to their home and find another
regular contact with and who has Realtor’s sign planted.
told you in the past they would
use and recommend you, hires I am proud of Traci for not
another agent to market their retreating and for contacting her
home. friend. “I just honestly wanted
to know if there was anything I
This is exactly what happened to could have done differently. My
my colleague and team member, goal is to grow and improve my
Traci Butler. Traci told me, business so the answer to this
“This is a friend and neighbor question was pretty important to
who I keep in contact with me.”
socially and genuinely like. I
had no idea they were thinking of What Traci learned from her
moving. We had discussed her friend was a comfort to hear.
willingness to refer me and I “Her answer was, since there are
expected that if she were ever to several agents in the
move she would contact me. Of neighborhood, she decided to use
course, I didn’t think they would a close grade school friend so
be moving anytime in the near she wouldn't offend the
future.” neighborhood agents.” Traci told
me that she did understand her business model is, naturally, to
friends reasoning and wishes her stay in touch with the people we
and her family well. “If there know and like. These are the
was anything I could change it families we want to work for and
would have been to hear it from hope they will use or recommend
her directly and day or so in our services to others. Realtor’s
advance. This business for me has understand if there is a
always been about building legitimate reason for selecting
relationships and helping people, another agent but it is hurtful
so I couldn't help but feel hurt. to us when we have to discover it
By the way, I will miss having ourselves.
them in the neighborhood.”
Try to keep this in mind if you
I know there are many Realtors know and are in regular contact
out there who care about people, with someone who is a realtor.
want to help them and make a
living doing it. Part of our
About the Author:
Julie Jalone is an experienced professional Realtor® serving buyers and sellers of residential real estate in the Greater Sacramento area including Placer, El Dorado, Yolo and Yuba counties. Some of the communities served by Julie include Sacramento, Roseville, Rocklin, Lincoln and Granite Bay. To learn more about Julie, take a look at her website, jalone.com, where you will find additional articles, current listings, home search and her daily blog, "Keep it Real in Sacramento."
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Julie Jalone
Article Source: www.iSnare.com 
