aily more and more created manually using a text
realtors are turning to RSS editor. A step by step guide is
as a tool to market homes available at
for sale. The growing RSS http://www.make-rss-feeds.com or
phenomenon in the realty market software specifically for RSS
makes perfect sense. Unlike email feed creation can be used.
RSS feeds have a 100% delivery
rate. In addition the costs The realtor publishing the RSS
involved in creating and managing feed controls what information is
an RSS feed are insignificant syndicated in the RSS feed, so
when compared to the print ultimately it is the realtor's
advertising Realtors spend on decision as to whether to include
each week. Imagine the amount teaser copy or full articles.
spent each week to promote Generally most Realtors use copy
various properties in circulars similar to those in print ads to
and weekly newspapers, compared attract the home-buyers
to the costs associated with attention.
updating and managing an RSS
feed. Once you have constructed an RSS
feed, you will need to transfer
How it Works: the feed to your server. This can
be done using a standard FTP
1. Create Specific Feeds. client (if it is not built into
Create RSS feeds of homes for the feed creation software). The
sale in a specific town or zip feed is usually placed in the
code. Another consideration is to domain's root directory like
create an RSS feed based on the this:
home cost or create a feed of http://www.mydomain.com/nameoffee
scheduled Open Houses in a d.xml or a subdirectory like this
specific region. RSS feeds can be http://www.mydomain.com/rss/nameo
ffeed.xml. RSS readers/aggregators installed
will automatically detect an RSS
2. Promote the Feed. feed on the website if you add a
Once you have an RSS feed you small portion of text to the
will need to promote the feed on header field of your web page.
the realty company website, Use the following format to
submit the feed to the numerous assist RSS readers in
RSS feed directories and tell auto-detecting the location of
customers about the availability the RSS feed.
of the RSS feeds.
[link rel="alternate"
In order to signal to website type="application/rss+xml"
visitors that an RSS feed title="RSS"
containing content related to the href="http://www.yourdomain.com/r
website is available, include a ss.xml"]
colorful graphic on the website.
Realtors can customize RSS feed Replace the brackets [] with less
buttons by selecting the text on than and greater then symbols and
the button and the color scheme replace
of the button. Once the color and http://www.yourdomain.com/rss.xml
text is entered, a custom graphic with the URL to the RSS feed.
is instantly created. Webmasters
can easily match the style of the In order to increase exposure of
RSS button to a website's theme. a realty RSS feed, Realtors
should submit the feeds to RSS
Create custom RSS buttons - search engines and directories.
http://www.feedforall.com/public/ This can be done manually. Just
rss-graphic-tool.htm as you would submit the URL of a
website or web page to a search
Many website visitors who have engine, or you can use software
to automate the process. There is the description of the feed, so
a large list of RSS directories that any prospective buyers will
at call the appropriate office to
http://www.rss-specifications.com receive additional details, or
/rss-submission.htm . If you schedule a viewing. Include
prefer to automate the submission images of the home in the RSS
process, consider evaluating RSS feed's description, so that the
Submit available from: property will attract the viewer
http://www.dummysoftware.com/rsss visually. Highlight different
ubmit.html . homes each week or emphasize
different property features each
3. Update the Feed. time a property is listed. It is
Update the RSS feed(s) daily or also suggested that Realtors
weekly by adding a new feed item, communicate success stories by
as new properties are made letting prospective buyers know
available. Repost feed items for when homes are under-contract but
any properties that have still on the market, or
experienced a price change. communicate when properties are
sold and no longer available.
4. RSS Feed Tips.
The realty market will benefit
In order to maximize the benefit from RSS as a technology as it is
of marketing using RSS be sure to a natural fit for the Real Estate
include the realty company phone industry.
number or link to the website in
About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for NotePage http://www.notepage.net a wireless text messaging software company.
Source: www.isnare.com
