ewspapers all over the In a slow market, buyers are
country are reporting the reluctant to even take a look at
demise of the real estate properties that are overpriced. A
market. While, the doom and gloom property attracts the most
of the newspapers is probably attention, excitement and
overstated, inventories of homes interest from potential buyers
for sale are up and sales have when it is first listed on the
slowed. Selling a home in today’s market. Overpricing at the
market requires effective initial listing misses out on
strategies. this peak period and may result
on your property “sitting” on the
The days of placing a home on the market.
market and receiving multiple
offers the same day are over. Offer Incentives to the Buyer –
Today it is much harder to sell a Follow the lead of home builders
house than it has been in several by offering incentives to the
years. buyer. Make the offer appealing
to the buyer – “$10,000 Design
Below are several strategies that Credit at Closing,” or “We’ll
can make help to differentiate make your first four mortgage
your property from others on the payments” are two examples of
market and make the difference incentives that will catch the
between having a property “For eye of prospective buyers.
Sale” and getting it “SOLD.”
Consider Owner Financing – Many
Price Your Property to Sell – home owners have built up
Pricing your property considerable equity in their
realistically is crucial. The homes over the past several
current market and market years. Offering attractive
conditions determine the value. owner-financing may entice
investors and other buyers to instantly eliminated by buyers.
consider a property that they may
not otherwise consider. Hire a Full-Time Realtor® With A
Strong Internet Presence – A slow
Cultivate Curb Appeal - Some of market requires an aggressive,
the best buyers in a slow market full-time Realtor®. Find an agent
are the most impatient because that specializes in your area and
they need to make a decision has a track record of getting
fast. Your home has only one properties SOLD. Make sure your
chance to make a great impression Realtor® has a detailed marketing
with a potential buyer. If the plan for the property and has a
view from the front of the house strong Internet presence. Eighty
turns them off, they might not percent of today’s home buyers
look any further. begin their search on the
Internet. A quick search of
Cleanliness – One of the most GOOGLE, YAHOO or MSN for “your
important factors is cleanliness. area or neighborhood” + “real
The idea is to present a clean, estate or homes” will reveal
clutter-free environment. Make those agents in your area that
you property sparkle with have the most Internet exposure.
cleanliness to avoid being
About the Author:
John Allen is a Sarasota Realtor and president of Allen Real Estate Services. He specializes in Luxury Sarasota Florida real estate. For more information visit his website http://www.buysarasota.com
Read more articles by:
John Allen
Article Source: www.iSnare.com 
