he Do Not Call List has The biggest obstacle to a real
changed the way real estate estate agents next commission,
agents can and will do and their long term success, is
business forever. After all, 76% finding qualified leads. You know
of US adults have added their that if you could just get the
name to the list. The dirty leads, you could close the deals.
little secret...it does not But most agents are at a loss
matter! The Do Not Call List does once they exhaust their list of
not mean that you can't still get family, friends and sphere of
solid qualified leads. There are influence. And with 3 out of 4
a lot of real estate trainers out prospects off limits, cold
there claiming to have the calling becomes more like walking
answers, a sure fire way to beat a mine field than trying to drum
"The List" and the next be all, up business. That is why the
end all real estate marketing turn-over rate for new agents in
program to have people beating real estate is over 50% per year
down your doors to do business So how do the successful 50% find
with you. The ads for these qualified leads? Well for one
programs usually include a lot of thing they do not passively look
hype and testimonials by agents for leads, they actively generate
who have increased their business them. Many successful agents have
by 200% and then at the end hit turned to toll free number call
you with the big price tag. But capture technology to generate
where are the real numbers and leads without the risk of an
hard facts behind the hype? Who $11,000 fine. When you look at
really knows if those programs the numbers, it is easy to see
are going to lead you to the path why it works.
of success? I certainly don't.
But here is what I do know. 83% Of Americans Want Recorded
Information
bought or listed a property
According to a Gallup Poll, 83% within 30-60 days after calling.
of Americans would rather call An additional 42.1% acted within
for recorded information before twelve months. I have not heard
speaking to a salesperson. Give of any other form of marketing
the public what they want. A toll that can tout those kinds of
free number call capture system numbers of quality leads. A toll
allows real estate agents to free number call capture system
offer free recorded information generates quality, actionable
about properties, free reports leads. And the best part? They
for buyers and sellers or any called you. Agents who have these
other information they would like kinds of quality leads, calling
to make available to their them 24/7, could care less about
prospects. Once the potential the Do Not Call List.
clients call in, their name,
address and phone number are 74% Will Do Business With YOU.
captured for the agent to follow
up on. Since the prospect called According to NAR, 74% of the
into the toll free number to people that complete a real
request information, the agent is estate transaction do so with the
free to call them back for up to FIRST agent they talked to. That
3 months (unless the consumer being the case, it is in an
requests not to be called.) agent's best interest to make
sure they are the first ones to
32.7% Will Buy or List Within reach the prospect. A call
30-60 Days capture system makes this easy to
do. Once the potential client
A survey of over 25,000 prospects calls in, all the information is
who called for recorded available to the agent; name,
information showed 32.7% of them address, phone number, and in the
better systems, even what calling. The technology gives
information extension they called consumers what they want by
in on. With that kind of allowing them to call in for free
information at their fingertips, recorded information and
an agent is empowered with generates quality, actionable
everything that they need to get leads that agents can follow up
back to the consumer in a timely on quickly and with confidence.
fashion and with confidence. And in spite of the Do Not Call
List, agents are finding it
Everyone in the real estate actually easier to do business
industry knows that the Do Not using call capture. If you want
Call List has completely changed to know how that is possible,
the way agents do business. But just look at the numbers and then
some have found that by using check out call capture technology
call capture technology, they can for yourself.
generate even more quality leads
than they ever did with cold
About the Author:
Brandi Cummings is a leading telecommunications consultant specializing in 800 number call capture technology for real estate professionals. Learn more secrets and tips on how to make a call capture system work for you at http://www.realtyone800.com
Read more articles by:
Brandi Cummings
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