|
|
|
The Hidden Gem Of The Real Estate Market Military Families
s a business professional, means of gaining successful
you realize the importance leads. However, if you work in an
of thinking beyond the area where military personnel
traditional and finding target purchase homes you are fortunate
markets that will enable you to to have access to one of the
enhance your business. As a real largest and often most
estate agent, you realize the under-addressed demographic in
importance of serving the the real estate business!
community while enhancing your
advertising in ways that attract Earnings & Housing Budgets
the specific niche market within
your local area. Finding the Military families earn
perfect balance between these two approximately 18% higher than the
goals often seems like a daunting average American family! With an
process. We can help you ensure average income of around $80,000
that you are meeting the needs of per year, this demographic group
home seekers while enhancing your consisting of around 1.4 million
own business practices and people in the United States
advertising in a very successful provides an opportunity to
manner. increase your customer base while
increasing your sales volume.
Next, we move onto targeting a
specific demographic. Many agents Familiarize yourself also with
will form relationships with lending programs that
large employers in their area who specifically target military
are frequently relocating personnel. Often, there are
employees. Forming a successful housing assistance programs
relationship with a hospital, (other than VA) offered by
large corporation or even a lenders that allow lower up-front
university can prove an effective costs and fees for these families
due to a continual lending you can see how the opportunity
relationship. Because of their to develop and constantly expand
BAH (basic allowance for housing) a large renewable customer base
many can afford home ownership, is right at your fingertips!
but can't necessarily afford all
the closing costs. Advertising
Frequent Relocations - Continuous Let's focus for a moment on
Opportunities! advertising opportunities.
Advertising can be an expensive
Military personnel generally move luxury that new agents
between locations every three specifically cannot afford to
years, and many of these take lightly. However, the
personnel come with families who successful agent will look for
purchase a home at each new opportunities to advertise
installation. Also, with nearly services (and his or her name!)
one-third of the entire military for FREE! Yes, FREE! Often there
relocating each year the market are neighborhood newsletters,
for new home sales constantly websites or even bulletin boards
replenishes. where service providers within
the community can advertise at no
Because of the close relationship cost. Also, a good way to get
among military families, forming your name out into the community
a good relationship with a few as a reputable agent is to offer
families in their home buying free seminars on home buying,
process could offer you countless mortgage options, etc. as
good referrals to other mentioned above.
relocating families. They have no
choice; they need to find housing There are several opportunities
options on a regular basis. Thus, for serving the military
community while generating
advertising. One way in which to A third option is to provide a
generate advertising within the discount to military families who
military community is to offer are relocating to your area, in
free seminars about the option to the form of an appreciation
sell a home "For Sale by Owner." program. There are restrictions
Because the homeowners are on the amount of a discount on
frequently moving, they would agent's fees in some areas. It is
often prefer to save the agent important to investigate this
commissions and to broker their prior to committing to such a
sales alone. This may not seem program. These discounts might
like a profitable situation, include, in addition to agent fee
however providing assistance in reductions, home inspection
FSBO sales could net you 1-2% of discounts, coordination with
the sale for simply providing utility companies, etc. in order
advice and guidance on the to ease the transition for the
process. new family.
A second and often overlooked It is especially important to
method of FREE advertising is to realize the process that a
contact the on-base housing military family will engage in
office in your area in order to prior to their relocation.
provide then with your contact Because there is often a limited
information. Many times, the timeframe for the relocation,
office publishes a packet of they will generally begin
housing information for those searching in advance for homes
relocating to the installation in near their new installation. With
which they might include your almost all military families
information as a source for having access to the internet,
locating off-base housing. (92.8% according to Department of
Defense statistics - 2003) it is
crucial to have a great online Because the military housing
presence! market is a constantly renewable
resource for real estate agents
We recommend that your form fortunate to be working in a
relationships with local community with installations
businesses in order to establish nearby, and because this
as many reciprocal links from demographic is often overlooked
area businesses as possible. This by most in the real estate
allows you to have more links to profession, it truly is the
your site, as well as to show hidden gem of real estate. By
your connection with and simply taking some time to
knowledge about the military familiarize yourself with the
community. On your website, it is needs and resources of the
helpful to provide information typical military family, you
about the area schools as well as could expand your customer base
transportation and entertainment and income potential
venues. exponentially. It is important,
if you decide to target this
There are other possible demographic group, to form
advertising opportunities not excellent relationships with your
mentioned here. Just take some clients because you never know
time to look around your when they will be coming back to
community and find out what other your area! Take advantage of the
business owners are doing that is free and low cost advertising
working for them. Some carefully methods listed above in order to
spent time and consideration will reach these families, and enjoy
afford you the ability to extend the camaraderie that evolves from
your advertising at a lower cost. becoming a part of the military
community.
About the Author:
Michelle McClory is a contributing writer for http://off-basehousing.com, a site owned and operated by a military family with 16 years of active duty service 8 assignments who knows the frustration of moving across the country. Read more articles of interest at: http://www.Off-basehousing.com.
Source: www.isnare.com
|
|
