ince the release of the frustration, but above all, huge
2007 edition of the opportunities. “If Brokerages,
Swanepoel TRENDS Report in Realtors and Realtor Associations
February thousands of brokers and are to remain relevant and
agents have obtained copies to effective, they must clearly
use as a roadmap to reposition understand the changing real
their businesses for the future. estate environment and the new,
At 159-pages there is no more evolving real estate business
extensive research and analysis models,” states Stefan Swanepoel.
of the top real estate trends,
technology innovations, shifts, Real estate professionals will
and new business models changing “certainly survive as the primary
our industry. Now available for link between Americans and the
the first time, a new DVD American dream,” despite the
released this week shares industry’s constant evolution.
Stefan’s insights and The advent of new models such as
perspectives on camera. The DVD Zillow, Trulia, Redfin and many
includes a 90 minute video others are all contributing in
presentation of the ten most different ways to the change. As
important trends along with his a result, real estate
Powerpoint slides. professionals will have to step
up their “game” by improving
According to the 2007 Swanepoel their knowledge about real
Trends Report estate, the neighborhood and
(http://www.realestatebooks.org) technology as well change their
the residential real estate mindset from a “salesperson” to
brokerage industry appears to be that of a consultative,
about half way through a 10-15 interpretive and negotiating
year industry transition – one lifestyles facilitator.
that is creating confusion and
According to Swanepoel “Clever
brokers and agents will “What was important last year, or
objectively research every market last month for that matter, will
and model, every nook and cranny, in all probability not be
every book and every course – relevant tomorrow. Those that
searching for that one idea that understand that and are able to
will spark a new strategy, idea pull their team of agents
or method that will lead to more together are the ones that will
effective customer service. Never benefit the most,” he says.
has the industry experienced so
much change.”
About the Author:
Stefan Swanepoel is widely recognized as the leading visionary on trends in the real estate industry. He has penned 13 Books and Reports incl.the 1998 http://Amazon.com bestseller, Real Estate confronts Reality.For more information on his books and speaking engagements visit http://www.retrends.com
Read more articles by:
Zarita Senekal
Article Source: www.iSnare.com 
