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What Do Wealthy Home Buyers Want From Their Real Estate Agent



W


ealthy home buyers who        confidentiality. The luxury       
buy multi-million dollar      customers also want their real    
homes are typically           estate agents to exercise         
self-made millionaires with new       discretion while dealing with     
money, according to a recent          their multi-million dollar        
online survey of 683 Coldwell         transactions. Almost 70 % of      
Banker Previews International         respondents polled that their     
property specialists. The study       wealthy clients want their real   
revealed the top professions of       estate professionals to offer     
these affluent customers.             customized services while 44 %    
According to the respondents, 88      said that the luxury home buyers  
% of their customers are business     want their agents to have good    
or corporate executives, 37 % are     network and work relationship     
physicians, 31 % are lawyers, 30      with executive assistants, CPAs   
% are financial professional and      and attorneys.                    
14 % are entertainers,                                                  
entertainment executives or           Wealthy home buyers also want     
professional athletes.                their agents to know the inside   
                                      scoop on the real estate market,  
Wealthy home buyers require their     according to 36 % of the          
real estate agents to be equipped     respondents in the Coldwell       
with special skills, according to     Banker's survey. Seventeen        
the Coldwell Banker's survey.         percent of the sales associates   
Given the magnitude of the            surveyed indicated that one of    
financial transactions involved       the necessary skills for real     
in luxury home purchases, 78 % of     estate professionals working with 
sales associates said that the        affluent customers was the        
top most need their clients           ability to provide emotional      
require from their real estate        support to their clients. And     
agents is privacy and                 according to 11 % of respondents, 



luxury customers want their real      design elements that are out      
estate agents to establish            among luxury home buyers. Gourmet 
personal rapport with their           kitchens, granite countertops and 
clients.                              wet bars are no longer counted as 
                                      luxuries by wealthy home buyers,  
The study also included queries       according to the survey           
on the "must have" amenities that     respondents.                      
the affluent clientele want in                                          
their luxury homes. Wealthy home      The survey also found that the    
buyers want media rooms in their      multi-million dollar home buyer   
homes, according to 60 % of           pays a typical down payment of 20 
respondents and another 60 %          % to 30 %, while a quarter of     
polled that their affluent            clients put down 30 % to 50 % of  
customers want "wired" homes.         the sale price.                   
However, there are a few home         

                              




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