eciding to sell your home This over confidence has humbled
can be exhilarating, many potential for sale by
confusing, stressful and owners.
depressing all at about the same
time. Selling it on your own you Most people these days would like
can double that anxiety unless to at least try and save the high
you have a plan. Help ease some real estate fees associated with
of those reactions by doing your selling through a realtor. In
homework before you make that fact nearly 25% of home sellers
life altering decision to move. try to sell privately at least
for a couple weeks. Only 5%
I have spent over 26 years in the eventually sell their own homes;
real estate industry and for a a surprisingly pathetic number
great deal of that time I helped really.
people sell their own homes
commission free even though I was It shouldn’t be this difficult
a realtor. Of course I was hoping and it really isn’t. Not today
they would fail and inevitably with the power of online
list their home with me on MLS. marketing. Gaining exposure for
That’s the first thing to expect, your home has never been easier
agents will be calling with or less expensive. Why pay a
phantom buyers. Give yourself realtor to market your home when
time to find them yourself. you can do exactly what they do
from your home PC. Of course
Funny thing about real estate, realtors do more than market your
it's the most expensive home. They presumably pre-qualify
investment many people will ever prospects, show the listing to
make in a lifetime and everyone prospects, and advertise on the
thinks they're an expert in the MLS to other agents and brokers.
field because they own a home. Not to mention putting the offer
to purchase together and price you’ll need to decide on
negotiating the outcome. WOW, who would be your target market.
that’s a lot of work and yet you If you’re selling an average
can do ALL of this yourself and size, affordable family home than
save thousands of dollars in the your prospect pool should be
process. larger. This means local traffic
from local advertising.
You need professional counsel on
the legalities of your sale from If you aren’t prepared to spend
your lawyer. You also need to some money to sell privately you
have your home looking top notch should go to a realtor straight
and staged so it appeals to the away. You’ll need a professional
masses. You can find information sign made, advertising in the
online for excellent ideas on newspaper, some cosmetic home
improving your homes appearance improvements (don’t go overboard)
and you will net more profit from and you’ll need that online
the sale as a result. Again after exposure that is so important.
speaking to your lawyer and
mortgage lender for legal and There are plenty of websites out
mortgage details, everything else there that advertise homes
can virtually be found on the privately but you want to make
Internet to make your sale easy. sure you are targeting local
viewers to your online listing.
Let’s talk about marketing your Make sure that the website you
home and attracting buyers. These list your home on has a local web
days you definitely need to have portal for your area. This means
an online presence since most buyers are more likely to find
people start their search here. you’re listing in the search
Depending on the value of your engines when someone enters
home and assuming you’ve set your Yourtown+homes+for+sale their
search results will be targeted price changes and open houses.
to your local market making it
easier for them to find your Plan carefully and when you think
listing. It’s even better if the you are ready to move forward
website publisher takes the time with your sale take another hard
to optimize your listing for the look at your plan of attack.
search engines. There's always something else to
consider. By preparing yourself
The good real estate websites are and your home for the sale you’ll
the ones that make it easy for be surprised how easy it really
you to present your home to is to sell it yourself.
quality buyers, supply you with
information to assist your sale The author is the President/CEO
and offer you the ability to of www.realestatemate.com and has
maintain your listing yourself. over 26 years experience in the
What an advantage you’ll have if real estate industry.
you can keep your listing looking
new with fresh photo uploads and ©Copyright 2006, Used by
the ability to add or delete Permission, All Rights Reserved
certain bits of information like
About the Author:
Richard Embro-Pantalony is the President/CEO of http://www.realestatemate.com Author of "How To Sell Your Home Like a Pro" he offers expert advice and shows you how to save on high realtor fees.
Read more articles by:
Richard Embro-Pantalony
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